Tatung Boy, the mascot of Tatung Company, was created in July 1969 as a result of the two-year project led by Dr. Lin, the Chairman Emeritus, for improving production and marketing. It was also a creation in celebration of Tatung’s 51st anniversary, a successful year with good business record and profits. As a mascot to represent Tatung, Tatung Boy is designed with the characteristics that manifest Tatung’s corporate philosophy and management mentality.