Pixio Corporation announces selection of Tatung Company as partner for ShelfSeller™ interactive display development

Tatung's complete Web Pad solution to provide core compute engine for new Pixio ShelfSeller™ displays.

Portland, Ore. - April 18, 2002 - Pixio Corporation, the systems innovator in distribution of digital point-of-purchase merchandising content, announced its partnership with Tatung Company in selecting Tatung's Web Pad to power Pixio's ShelfSeller? interactive displays. Tatung Company is Taiwan's leading manufacturer of computer and communication products, electronics, home appliances and industrial equipment, and their Web Pad.

"The mechanical sturdiness, integrated wireless applications environment, and high-quality display were key factors in our decision to design the Pixio ShelfSeller around Tatung," noted Paul Long, Vice-President of Product Development for Pixio Corporation. "Moreover, Tatung's commitment to Microsoft's .NET architecture assured Pixio of a robust development environment."

Alan Pan, General Manager for Tatung Company, adds his enthusiasm for the Pixio business partnership. "Tatung's Web Pad is ideally designed for support of vertical applications such as Pixio's distributed retail display network. We look forward to a long-term relationship for continued enhancement of this platform for their application." Tatung Company, with headquarter based in Taiwan, is expecting to work with partners to bring the product to the market under ODM/OEM model, in which Tatung's customers can take products to markets with their brand names, using the integrated product services (IPS) that Tatung offers. Through Tatung's IPS, Tatung's customers get support for design, manufacturing, logistics and warranty services from Tatung's global network that covers North America, Europe and Asia.

Pixio's interactive ShelfSeller? display is an integral part of Pixio.NET?, a newly-introduced management service enabling retailers to publish tailored, targeted product promotional information to individual digital displays positioned on store shelves across entire retail chains. Pixio's ShelfSeller? display represents the first shelf-sized, wirelessly-networked digital display that allows consumers to navigate through promotional campaign images distributed through Pixio.NET. By providing customers with richer information about product options directly at the in-store, on-shelf point of decision, Pixio helps enrich the shopping experience and encourage on-the-spot sales results.

About Pixio Corporation

Pixio Corporation helps increase in-store product sales by providing consumers with accurate and timely product information where they need it most - on the retail floor. Through its proprietary Pixio.NET? digital distribution network and wirelessly-connected ShelfSeller? displays, Pixio enables retailers and merchandisers to assemble promotional or product information and download these interactive campaigns to targeted, localized display locations on retail store shelves from their office desktops. By providing the medium through which retailers and merchandisers can quickly, easily, and frequently deploy point-of-purchase information to store shelves, Pixio empowers sales by empowering customers. For more information, visit www.pixiocorp.com.

About Tatung Company

Tatung Company, with headquarters based in Taiwan, provides world-wide customers with integrated product services (IPS) that cover advanced research, product development, fast-prototyping, manufacturing, and global logistics throughout North America, Europe and Asia. Using such services, Tatung's customers gain tremendous advantages of cost, speed, and seamless backend operation to stay ahead in today's dynamic business environment. Tatung develops a vast array of products including PC's, high-end servers, display products, information appliances, home appliances and power and energy products. With over 83 years of company history, Tatung represents one of the most successful and well-established companies in the IT industry. Tatung Company joins the Microsoft Windows Embedded Partner Program as a product developer and manufacturer. For more information, visit www.tatung.com.

　

Contacts for quotes in this press release:

Paul Long
Vice-President, Pixio Corporation
paul.long@pixiocorp.com
Direct: 503.349.8341
Fax: 503.466.5834

Alan Pan
General Manager, Tatung Company
alanp@tatung.com
Direct: +886-2-25867714
Fax: +886-2-25863580