Tatung Mascot Tatung Boy, the mascot of Tatung Company, was created in July 1969 as a result of the two-year project led by Dr. Lin, the Chairman Emeritus, for improving production and marketing. It was also a creation in celebration of Tatung’s 51st anniversary, a successful year with good business record and profits. As a mascot to represent Tatung, Tatung Boy is designed with the characteristics that manifest Tatung’s corporate philosophy and management mentality.

． Coin slot --- The coin slot on the top makes Tatung Boy also serve as a saving box. Our founder, Mr. Shang-Zhi Lin, once coined a motto, "Entrepreneurialship starts from the saving of one dollar". ． Over-sized head --- The cute big head is to show the importance of brainstorming and execution. ． Big eyes --- To be able to observe consumer behavior so as to keep pace with the market trend, Tatung Boy was later remodeled from its original design to have a pair of big shining eyes. ． Numbers on the chest --- To indicate the number of years since 1918 when Tatung was established. ． Rugby in the arm --- To cultivate teamwork by promoting the spirit of rugby players who persistently strive to reach the goal. ． Big feet --- To show Tatung’s role as the pioneer in the industry who always acts proactively with vigor, devotion, and honesty.